Our ability to smell is the most emotional of all our senses, and the power of fragrance and sensory memory is extraordinary! With one whiff, it can conjure up vivid memories from the tapestry of your life, and it can take you to places you’ve visited and cherished or let you imagine colorful landscapes that exist only in your mind. Inhaling a scent can remind you of a special person you have encountered or coax you to dream of the one you’ve yet to meet. Fragrance is truly your private magic carpet ride.

Fragrance has been used as a tool of seduction since the dawn of time. The first temptress was surely Eve, who conveniently lived in a lush garden filled with aromatic flowering plants and succulent fruit trees. It was there in the paradise of Eden that she enticed her man with a freshly plucked, glistening apple. Adam inhaled the fragrant surroundings, savored a juicy bite, and felt light-headed as if he were floating in a sea of irresistible perfume and helpless against her sensory charms. Eve knew what she was doing, and the rest is history.

"The beauty of fragrance is that it speaks to your heart, and hopefully, someone else’s." — Elizabeth Taylor

It all began 15 years ago, in Positano, with the creation of the signature Eau d’Italie fragrance to celebrate the 50th anniversary of Hotel Le Sirenuse. Italy is by nature Easy To Love, and so is the scent, an intriguing, subtle melody of fig and flowers, seductive and timeless - just like Italy. Info: thescentroom.com.