Eau d'Italie Signature Scented Candle seen in Business Traveler

and available online at Beauty Frontier

The Season’s Best Hotel-Inspired Candles: Take a little piece of your vacation back home with you

Amid a trade week comprised of appointments, I arrived at a high-profile hotel and immediately relaxed. The reason? The property smelled simply wonderful, an upscale woody scent that instantly evoked thoughts of luxury and tranquility, creating a moment that was intoxicating in the best possible way. A question at the concierge desk revealed that yes, the scent was available to purchase as a candle.

Hotels, restaurants and other businesses increasingly rely on custom fragrances to help set the style of their overall message. Smell ranks first as the sense that creates a memory.

It’s no accident that hotels and resorts are capitalizing on the concept. After all, you may not want to take home the scent memory of your last visit to the Apple Store or Bloomingdale’s (both of which employ custom scents in their locations), but an unforgettable vacation or conference at a resort you loved? That idea wins by more than a nose.

Le Sirenuse, Positano, Italy

Few places in the world are as romantic as Italy’s Amalfi Coast, and chief among the places to stay is Positano’s Le Sirenuse, a palazzo-turned-hotel opened by four siblings in 1951. Fifty years later, the family celebrated the milestone with the release of a signature fragrance, Eau d’Italie. Available as a scent collection that includes a seven-ounce candle, Eau d’Italie is crafted in small batches, with notes that include bergamot, incense and black-currant buds, all warmed by a note of red clay, designed to evoke a scent memory of the terracotta-tiled terrace at Le Sirenuse.

Photo by David Castillo (@espacioveintiuno)