ALTAIA Woo(e)d as seen on Forbes.com...
and available online at Beauty Frontier
Fruity Florals Lead 2025 Perfume Trends, Plus Top New Scents To Shop
Classic perfumes will always stand the test of time, but if you’re looking for a trending option this summer, you can’t go wrong with a fruity floral. That’s especially the case for anything strawberry, which is dominating the category. But that doesn’t just mean dessert-esque fragrances—the note can go sophisticated and subtle. It’s part of the larger gourmand trend that has been leading the fragrance world and taking unexpected turns.
The clever name says it all: This woody scent is meant for wooing. Warm and intriguing yet grounding, it pulls people, sparking an attraction. Atlas cedarwood, Gaiac wood, leather, cardamom and cistus make for a spicy sweetness.
Photo by David Castillo (@davidcastillofotografo)
