Privacy Policy

Information Collection and Use

Beauty Frontier understands that you care about your personal information and how it is used and shared. The following information will help you understand more about our privacy practices. By using or accessing the Beauty Frontier website, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use and share your information in the following ways.

To provide you the best possible products and services, we will request specific personal information when you register on Beauty Frontier as well as when you make a purchase. Any personal information collected on Beauty Frontier is knowingly and voluntarily provided by customers and visitors to our site. Beauty Frontier retains this information until the individual opts out of communications or requests to have their information removed from our records.

California Privacy Notice

If you are a California resident under 18 years of age and are a registered user of, you can request that we remove content or information that you have posted to our website or on social media. Please note that responding to your request may not ensure complete or comprehensive removal from our website or social media if the content or information has been reposted by another user. To request removal of content or information, please contact us at the address, phone or email below.

If you have any questions about our privacy policy or security practices, or if you have updates to your personal information, please contact us at:

Beauty Frontier
30851 Agoura Road Ste 100
Agoura Hills, CA 91301

Information we collect

We collect your name, shipping and billing addresses, telephone numbers, email address, and preferred shipping method in order to deliver your orders promptly and to the proper location. We use your email address to send you an email following a purchase to confirm that your order was received, and provide an itemized order summary with your order number. You will also receive a shipment notification as well as a notification of delivery when the carrier provides this information to us. If necessary, a representative of Beauty Frontier may contact our you for additional information needed to facilitate order processing or to update you about your order progress.

We may occasionally run contests and other promotions on our site or through Social Media in which we ask visitors for contact information (such as their email address) and demographic information (such as their zip code). We use this contact information to send users information about our company and products as well as marketing and promotional materials from our company.

We use your IP address to help diagnose problems with our server, and to administer our web site. Your IP address is also used to help identify you and your shopping cart. Your name and password are used to verify that you are a registered customer and prevent anyone else who may have access to your computer from ordering in your name without your expressed consent.

Note that we do not intentionally collect any personal information from children under the age of 18. If you are under the age of 18, you can look at our websites, but you should not make a purchase, register, or submit personal information to us.

We have security measures in place to protect the loss, misuse and alteration of the information under our control. Credit Card information is always encrypted and transmitted safely over the Internet using SSL technology. Beauty Frontier has no access to Credit Card information - it is transmitted directly to the credit card company. Beauty Frontier uses industry standard encryption, insuring that any online transaction will be secure against third party interception. It should be noted that emails to and from Beauty Frontier are not secure, therefore emailing credit card numbers to Beauty Frontier is strongly discouraged.

You will also receive an email requesting that you review one of the products that you purchased, or the website and services. You are not required to complete this request. Any information you provide may be shared on the website or on social media. Content shared on social media is public and not subject to the privacy protections as described in this Privacy Policy.

Any information you provide to Beauty Frontier will be used to: 
-Improve upon and personalize the Web site content and services to enhance your shopping experience; 
-Better our customer service; and 
-Contact you about Web site updates, special offers, new products and services. 

The information that you give us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient.

Beauty Frontier may share non-personal, non-individual information in aggregate form with our vendors and marketing partners for research purposes. This includes aggregate data about our customers, sales, traffic patterns, and related site information. You always have the opportunity to opt-out of receiving future mailings from Beauty Frontier; please email Beauty Frontier to opt-out at or simply click the Unsubscribe button found at the bottom of every general email.

Information Collected Automatically

Whenever you interact with, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, geolocation data, device identification, the type of browser and/or device you’re using to access our website, and the page or feature you requested.

Additionally, we, as well as third parties that provide content or other functionality on our website, may use cookies, pixel tags, local storage, and other technologies to collect information automatically through our website.

These technologies are small data files that we transfer to your browser or device that allows us to provide and enhance our services. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of these technologies, but this may prevent you from taking advantage of some of our features.

We may use analytics service providers, including Google Analytics, to collect information regarding visitors to our website, such as their behavior on our website or information about their demographic. For more information about Google Analytics, see To opt out of Google Analytics, visit

Please feel free to contact Beauty Frontier at any time by email at: or by mail at 5321 Sterling Center Drive, Westlake Village, CA  91361  USA. We will gladly supply any individual with a copy of their own personal data that we may have on file. We will also accept any complaints that an individual may wish to file.

Beauty Frontier has relationships with credit card processing companies. These companies only have access to information that is necessary for each to fulfill their respective roles in completing our customers' orders.

Beauty Frontier reserves the right to share personal information with legal authorities to the extent required by law, subpoena or dire circumstances.