ALTAIA Any Day Now Eau de Parfum as seen on BeautyMatter.com...
and available online at Beauty Frontier
New Fragrance Releases for Winter '22
The holiday season is an undisputedly flourishing time for the fragrance industry, with home scents and perfumes topping many gift wish lists. According to NPD, last year fragrance sales jumped by 53% in the pre-Christmas period, and with the global fragrance market valued at $47.9 billion in 2022, that equates to hefty revenue for perfumery’s top contenders. From coniferous landscapes to cinnamon and apple-spiced beverages, the time of year has many traditional inspirations, but some brands are eschewing the Yuletide spirit in favor of more unconventional releases.
BeautyMatter rounds up the best...
ALTAIA, an acronym for “a long time ago in Argentina,” has released the floral fragrance Any Day Now in time for the holidays. Perfect for the colder months, the creation pairs Damascus rose with black pepper, oud, and patchouli.
Photo by David Castillo (@espacioveintiuno)